Afficiency and Continental General Introduce NewBridge Final Expense: A Digital-First Solution for Life Insurance Distribution
New York, NY — [October 13, 2025] — Afficiency today announced the launch of NewBridge Final Expense, a fully digital life insurance product designed to meet the evolving needs of producers and their final expense clients. As the inaugural product under the NewBridge brand, this digital-first solution reflects Afficiency’s continued commitment to innovation in the life insurance market.
NewBridge Final Expense, underwritten by Austin-based life insurance carrier Continental General Insurance Company (“Continental General”), is offered exclusively on the Afficiency platform. The product features a 100% digital eApplication with an instant underwriting decision—all in a single session. Designed for agent-assisted sales, NewBridge streamlines the application and underwriting process while delivering a fast, intuitive experience.
"NewBridge Final Expense is exactly the kind of product today’s agents need—data-driven, fast, and built entirely with the digital experience in mind," said Mark Scafaro, CEO and Co-founder of Afficiency. "We’re proud to bring this product to market to enhance the capabilities of the modern agent by combining high-tech efficiency with the high touch support producers expect. It’s our mission to reinvent life insurance and make it more accessible to all, NewBridge delivers on that goal."
In addition to its instant decision capabilities, NewBridge Final Expense features a highly competitive commission structure, with next-day payment available for qualified producers. The product aims to support high-performing distribution partners with a streamlined path to growth.
"We’re seeing a shift in what agents expect from final expense products," added Denis Clifford, Chief Growth Officer at Afficiency. "With NewBridge Final Expense, we’re delivering a product that checks every box—digital, fast, and agent-focused. It’s the kind of offering that opens new opportunities for forward-thinking distribution partners."
“The launch of NewBridge Final Expense marks a pivotal moment for us as it evolves the unique suite of business offerings we bring to our customers across the life insurance market,” said Dave Ramsey, CEO of Continental General. “We’re excited to partner with Afficiency on a competitive digital solution that supports our long-standing commitment to serving the needs of policyholders and their families.”
The launch of NewBridge Final Expense further positions Afficiency as a leader in the digitization of life insurance, creating intelligent, agent-first solutions that help producers scale their business with speed and simplicity.
About Afficiency
Afficiency is an insurtech transforming the end-to-end life insurance buying process and accelerating the time it takes to get applicants approved and covered. With Afficiency's digital life insurance platform, it's never been easier to offer 100% digital in-session policy decisions. We offer an out-of-the-box customer journey. Afficiency works with its carrier and reinsurance partners to develop these products and has a growing product catalog covering both term and permanent life products. All of our products are digitally underwritten and can be issued to applicants during the sales journey. We have issued thousands of policies to date, closing the life insurance coverage gap, eliminating friction, and protecting more lives. To learn more about Afficiency, visit www.afficiency.com. To learn more about NewBridge visit www.newbridgelife.com.
About Continental General
Since our founding in 1961, Continental General has been dedicated to serving policyholders, claimants, and their families with reliable insurance solutions. Headquartered in Austin, Texas, our commitment to care and excellence has allowed us to grow into trusted providers, supporting policyholders through our family of companies and strategic partners. Our commitment to providing top-tier solutions is unmatched, and we continually strive to enhance the value and security of our clients. We deliver unparalleled expertise and resources that empower individuals and businesses alike. With a trusted heritage and a forward-looking vision, Continental General remains at the forefront of financial services, dedicated to delivering excellence, innovative solutions, and value in every client relationship.
Learn more about Continental General at www.cgic.com.
For more information contact:
Janelle Jenkins
VP, Marketing, Afficiency
janelle.jenkins@afficiency.com
